Vacation rental marketing plays a vital role in the success of any short term rental property. Without a solid plan in place, your property will not be able to compete against the many other properties that are all vying for the same audience. In Cape Town, the vacation rental space is massive. Popular areas such as Camps Bay and the CBD are highly sought-after among various travel markets. In order to compete against similar properties, you need to ensure that you have a stellar vacation rental marketing strategy.
The first step in creating a killer marketing plan is to know what to avoid. To help you get started, we've put together some tips on what not to do.
Avoid These Vacation Rental Marketing Mistakes
Is your listing helping or hindering your potential growth? Succeeding in the short term rental space is not always as easy as it appears. Listing your property on platforms such as Airbnb is a good start, but if your listing is not optimised, it will not keep your bookings calendar full. There are many other ways to promote your property as well. Failing to develop a broad vacation rental marketing plan that incorporates multiple channels can also affect your bookings. To get your marketing plan whipped into shape, try and avoid these mistakes:
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At Totalstay, we provide a one stop, full service approach to vacation rental marketing and management. From concierge services to active promotion across multiple channels and day to day management, we help you get the best results from your short term rental property. To learn more about our solutions, contact us today and let us know how we can take your vacation rental marketing to the next level.
