Just as photography plays a vital role in holiday lest investment marketing success, so too do your listings. Holiday rental listings work hand in hand with your images to help encourage enquiries and bookings. While photographs help to provide guests with a visual picture of the rental, it is the listings that provide the information needed to prompt further action. Despite the huge importance that listings play in encouraging bookings however, they are still too often treated as a last minute thing that does not require much effort or thought.
Imagine this for a moment… you are planning a holiday and have been browsing the internet in search of somewhere to stay. You arrive on a holiday rental booking site that has pages upon pages of options that are all within your price range. All of the properties are in your chosen area. All of them fall within your requirements. How do you make the final decision on which one you will select? You will likely look at the photographs, but if most of them look amazing from the images, that will only help you narrow down your choice a little. The features offered will certainly help you make your choice, but more often than not, it will likely be something in the listing that makes you favour one property over another.
What exactly is it about listings that make or break the booking decision? More importantly, how can you perfect your own listings to ensure that you get the best returns on your holiday let investment?
Why You Need Well-Crafted Holiday Let Investment Listings
Listings should never be treated as an after-thought. In the competitive holiday let investment space, guests have many options to choose from – each claiming to be the best. Aside from glowing reviews, expert rental management and a strong reputation, one of the things that can make the difference between a click and a pass is your listing. If there are typos, bad grammar, embellishments (or outright lies), missing features or there is a lack of engagement, you may find that guests will skip your listing over your competitor's listing.
Listings serve a number of purposes, from highlighting your top features to telling a story that helps your guest imagine themselves on holiday. Do your holiday let investment listings tick these boxes? A good listing achieves the following:
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Interested in learning more about how you can maximise your holiday let investment returns with short term rental management? Contact Totalstay today to set up a free evaluation, and let us show you how you can take your property to the next level.
